Faratori Eye Centre, despite years of expertise and servicing, had no offline or online presence. The only existing brand presence (logo) needed to be refurbished.

Solutions

The D’Mastermind team did a full audit.
We needed to understand the bits and pieces of what would become the Faratori brand.

From the brand to the best digital assets, to brand comms and tone of voice, to internal operations, we went full scale on Faratori.

Key Benefits

We created a matching and consistent visual and verbal identity, realizing that people build an affinity with what they can see and hear much more easily.

We redefined the purpose and essence of Faratori.

Reformers Arise conference was the largest gathering of nation builders and change agents, organized by Incubator Africa to stir up revolutionary ideas that will impact Africa

The Process

We created engaging content for each of their communication media with messages that tied with the essence of the event. We devised a winning strategy to ensure we connected with the right people on the right channels. 

We pushed out the key messages strategically and it spread like wildfire to the point where we had to close our online registration portal after we had an overflow.

We developed a customer retention strategy to guarantee consistent engagement beyond the event.

3E Performance is a suite of interventions that helps people and organizations achieve their utmost potential.

The Process

We’ve supported this client in running their leadership training programs for 3 years
We had been helping client run leadership training programs, but we had to take it to the next level.

Enablement

We upgraded the program content to ensure appropriate information is being shared. We began support services for client as well to ease the process of delivering the program.

How do you drive the adoption of a predominantly female-visited platform?

What would constitute a great marketing launch plan and what strategies should be adopted pre, during, and post-launch?

Our task was to develop a marketing launch plan to drive trial and adoption of the SIFuse platform.

We ran an overview of already existing digital assets. Our insights led us to craft a working strategy in preparation for the next phase – market launch.

Solutions

Easy.
Develop a winning aspiration that cuts across all digital activities and ascertain your digital playing fields.
We first understood what winning will look like for SiFuse. We were then able to determine what digital fields to execute our launch strategy in.

Our launch strategy involved matching the attract – educate – engage – convert stage with SiFuse’s winning capabilities.

Our execution worked in tandem with each stage, thereby resurging SiFuse Africa.

MedPlus is one of Nigeria’s leading health and beauty retailers. They offer a wide variety of services, including Expert Counselling, Free Health Screenings, Prescription Management etc.

The Process

We created and developed the designs for their 2019 and 2020 calendar, taking into consideration their vision, while showcasing their services.

Enablement

We created themes for each month to showcase their products, services and activities for the year.

Enablement

At the time of review, FBN Capital reported a rise in customer inquiries which later led to a direct effect on their bottom line.

Yomi Jemibewon is a private equity investor and the Founding Partner & Head of Principal Investments, Cardinal Stone Ltd.

Risk and Return was birthed out of a realization that his experience wasn’t alien to other Nigerians home and abroad, who were trying to make a similar move.

The Process

We defined 3 key parameters to help position Yomi and his message. We defined the ‘What’, ‘How’, and the ‘Why’.

We developed a brand positioning strategy to differentiate him from other Authors, and effectively drafted high level integrated marketing and Public Relations Strategies to pass his message across to his target audience.

Enablement

We defined his brand’s mission and vision statement, as a person who through his book, provides his target audience with real life, relatable & memorable stories that will change their perspective, inspire and help them fulfil their life’s purpose and vision
We explored key partnerships and channels to promote this book and the results were outstanding.

Maamee is a family catering and hospitality business birthed from the compassionate exemplary love of a mother.

The Process

We knew that making a difference will mean us helping Maamee Foods build a great and consistent brand and customer service experience. After extensive research we determined the appropriate brand position and created strategies that will help Maamee connect with the market and gain optimum value.

The Brand

Extensive consumer research helped us map out the key brand experiences which customers would enjoy and return for. We developed their brand identity: designing the brand manual, tone of voice, logo standardization, product packaging, brand collaterals (Uniforms, chef hats and more)

Enablement

Once we were able to position Maamee Foods right, our next step was to focus on customer engagement and retention tactics, we gathered data through surveys to help us understand Maamee’s customer better and improve the overall customer experience.

Daniel and Akindele were high school friends who had always talked about running a start-up together. Phil & Move was incorporated in 2013, and a year later approached D’Mastermind to take on the branding and marketing of the business.

The Back Story

During the first brainstorming session we went back to the business case and asked ourselves “why does Phil & Move actually exist?” and it became apparent that the team did a lot more than simple moving goods from A to B. Daniel was so blown away by the Phil & Move vision that he hopped on board as a partner.

The Process

Fundamentally, we wanted to take the stress out of the moving process and attempt to make it an enjoyable experience, so we put ourselves in the customer’s shoes and realised that moving is a big deal!
Our customers are trusting us with their lives, their hopes and their dreams, so it became crystal clear that customer service should be at the heart of our business with specific attention placed on – safety, efficiency, reliability and transparency.

Enablement

In an effort to distinguish Phil & Move from the negative ‘man with a van’ connotations, we began building trust by simply letting our business values do the talking. Brand strategy plays a significant part in the formation of our customer experience.

Phil & Move’s business values informed everything from the brand logo & collateral to the web design and staff uniforms. We made certain to apply the same attention to detail to all the visual tools we used, from the very first email our customers receive, to the house warming gift we present them with upon our departure. We’ve also enabled our customers to drive the entire process themselves with our easy-to-use online tools.

We meet regularly with the Phil & Moves team to ensure they too embody our company culture and values. E.g. we implemented a culture of defined lunch breaks for the moving team, which is somewhat of a phenomenon in an industry where the status quo is to treat workers like work horses.

Growth

As our business and client base grew, our work ethic began to precede us and we’ve seen the negative narrative begin to re-write itself over the past 2 years. 100% of our jobs come from referrals.

Our shared interest for doing a job and doing it well, really is what drives us and empowers our team. Client testimonies show that the positive customer service experience starts right from initial word-of-mouth referral, and is sustained through to the completed job.

We created a friendly email marketing tone and in the past year we have executed over 60+ jobs across Lagos and are now vendors of several corporate bodies including Heritage Bank, Bell Oil and Gas and many more.

As most great business stories begin, Fides was birthed by 4 friends who attended university together. After graduating they worked across a variety of legal and non-legal fields before regrouping to form Fides.

Background

Nigerian Commercial law is dominated by a small number of large firms all run by the old guard; much older lawyers who are all deeply networked. So when the Fides team engaged us in 2013, we knew we had to create a brand identity and an online presence which represented them as a ‘different’ type of law firm, those differences being – the relative youthfulness of the team, breadth of experience (for such young bloods) and the overall philosophy and outlook.

Process

At the time firm didn’t even have a name, but after much discussion, brainstorming and researching and we all agreed the three qualities we all agreed the firm and must always live up to were – Trust. Competence. Integrity. We realised the commonalities among these words were rooted in Latin the language of the church, education and of course LAW. So eventually developed the name Fides!

Thereafter we spent a good 3 months working collaboratively with the Fides team on this extensive branding project.

The Latin brand name also influenced the font development which was carefully styled to hearken back to traditional Serif fonts. We flipped the ‘F’ in the ident to recreate the Balance and a Sword as exemplified by Lady Justice.

Fides connected our team with their Interior Designer and we helped keep the look and feel they were trying to achieve on-brand, which helped shaped their overall office area into a very cool space.

Next, we created the website and began working on the initial electronic marketing correspondence for potential new clients.

Enablement & Growth

Enabling the Fides team in understanding the process was an initial challenge however, we found as we walked the team through the journey, explaining the why’s and how’s along the way, it was an education and we could tell they appreciated it.

From the naming of the organisation to building the website and visual identity, as well as working closely on the interior design and branding of the space, this was a wide-ranging project where we produced and rolled-out some truly classic and meaningful brand identity work, which the Firm is still using to present day.

Rising Tide Africa constitutes a group of women angel investors harnessing their power, network, passion and capital to positively impact and actively create a New Africa.

The Enabling Process

We have enabled Rising Tide Africa for over 5 years.
Through the years, we have used a method of aggressive awareness and implemented a conversion phase at the end of each campaign.

Growth

So far, we have recorded major success with each awareness campaigns, and this has led to a successful gathering of people with a common interest to further drive their passion.